For Agencies & Brands: We represent a huge portfolio of Podcasts & Digital Audio Publishers
who are seeking strategic immersive alliances with progressive, ambitious brands. We help
Agencies and Brands engage in this dynamic and exploding sector to reach their audiences in the
most intimate and personal way. No ad blockers here, this is as pure a one on one conversation
as you can get with exciting added value opportunities to generate earned media exposure.
For Creators & Publishers: We are the third way, a service that’s all about you, not about the
platform. Our service exists to help you grow and monetise your content without any strings. Our
social media team are on hand to help you grow your audience[s] and our commercial team can
partner you with brands that have a synergy with your podcast[s] and create engaging content
ideas that work with your show[s]. No jarring awkward pre-rolls that don’t align with your values,
no insistence on transferring your hosting to the ‘ad sales platform’ then leaving you with crumbs
from the sales commissions and certainly, no giving up of your IP for the privilege of appearing
somewhere in the jowls of the platforms schedule.
Owned Media: Working with our content partners, we create engaging branded audio content [or
original podcasts if you prefer] for brands to exploit the power of audio to communicate directly
with their many stakeholders. In this post pandemic world, the need for quality regular
communication with staff, consumers, prospects, investors all other stakeholders is essential in
helping everyone feel connected, valued, supported and welcome. If you want to create or
expand your inclusive culture, we can harness the power of conversation on your behalf.
CONTRACT RADIO PRODUCTION
The creative/concept led sell in Regional & Local radio sales, facilitated by 'in house' commercial production teams around the country, can no longer be sustained in broadcast radio. The devastating impact from the pandemic on local advertising revenues, sadly but inevitably, means that the traditional model is just not fit for purpose any longer. At White Label Studio we provide an agile outsourcing service for provincial radio sales operations.
Our team of international award winning radio creatives and project managers specialise in creating radio advertising campaigns that deliver results for advertisers and a superior integrated service for radio sales teams in multiple markets.
Working as an outsourced 'in house' department, White Label Studio will be embedded within your CRM systems and sales processes, providing a seamless service that is an upgrade on internal "comm prod" facilities and offers media owners a more expeditious and responsive operation in fluctuating market conditions.
CONCEPTS & IDEATION
We believe every pitch is a performance, your opportunity to not only win the client with a pragmatic business argument, but to engage them emotionally with how you'll make them famous.
Our creative solutions professionals, who hail from a performing arts background, will help you create & deliver cross platform creative executions that will turn your pitches into inspiring and memorable performances to live long in the clients memory.
You do the numbers, we'll make them sing.
Branded - integrating commercial partners into content schedules with compelling and relatable output for the listener, that delivers against commercial imperatives is a challenge to say the least. The White Label team have an enviable track record of working within brand led environments, marrying such a complex set of often competing priorities.
Radio - the growth of radio network programming and the subsequent decline in local promotional opportunities, plus the desire for national and international commercial partners to add credibility to show sponsorships, means the scale of opportunities for local/regional sales teams is vastly diminished. White Label's expertise allows you to maximise the revenue opportunity and minimise the overhead.
Original - we are Content Creators that specialise in original audio content, be that radio programmes or podcasts. We produce cost effective original radio programmes to enhance schedules at a fraction of the cost in this IR35 world. We also produce wonderfully engaging AFP content to help brands converse directly with their audience[s] without the message being distributed through the filter of broadcast networks.
In a post pandemic world the challenges for SME's to provide real world experiential touch points for their target consumers, in an engaging and mutually beneficial environment is daunting. Similarly, this once staple of radio stations/brands in furthering their own marketing objectives and providing this valuable opportunity to their local and regional clients, is now a logistical and fiscal nightmare.
The White Label team provide a specialist 'on demand' radio conversant, national network of street team[s] for marketing and experiential assignments.
CONTINUITY & CONSULTANCY
You have a time lapse between, incumbent managers exiting and your new starter joining and/or you have a specific fixed term assignment that requires an experienced, objective and apolitical lead to drive it through, we can help.
The opportunities in Small Scale DAB, community, in-store and online radio, to name just a few are many, however where to begin? We have an experienced senior leadership team to advise and guide your organisation to exploit these opportunities to maximum effect.
Audio interfaces now dominate, brands need to have a distinctive sound to make themselves heard.
Can you be heard on Smart Speakers, will you be found via Voice Search? 9.3 million homes in the UK now have a Smart Speaker and people listen even longer on Smart Speakers at 10.3 hours per week making it the leading audio platform by far.
Our audio production professionals will make sure you have a distinctive sound in the congested world of voice. Talk to us about:
• Music/Audio Branding
• Smart Speaker Skills
• Smart Speaker Ads
• Binaural/3D Audio
Every mountain can seem impossible to climb when you’re looking at it from the ground up.
It’s a problem, waiting there to be solved. Some people will never understand the calling to climb a mountain, goodness knows, I question myself sometimes why I put myself through it. I wish I could explain it to you and make you understand the thrill of it, I’ll try. Sometimes there are moments when you question if you’ve pushed it too far… if you’ve bitten off more than you can chew, and you can’t see a way out of the mess you’ve climbed in to. In those moments when the ice has become almost too much to manage. When you can’t go back the way you came, and the way forward is completely closed off… I can’t help it, I just come to life. The ultimate problem, there to be solved and everything is riding on the right solution.
To me, problem solving is the ultimate thrill, though so very different from the life-or-death problems on the side of a mountain, I knew the moment I stepped into the advertising world that I was where I needed to be. Faced every single day with problems to solve, with no simple, straight forward or easy solution, but problems that need to be solved nevertheless.
Creative thinking isn’t always about going in with the biggest, shiniest, all singing, all dancing idea. Hoping to win customers over with your ingenuity in thinking up this big bright shiny thing that some may never have seen before. It is about finding the idea that solves the problem. Your problems, that you face in your business every single day. It is job of our team to understand your business well enough to not only understand the problem, but also why the problem occurs. And only then will the solution present itself. Sometimes it's big, bright and shiny... sometimes it isn't... but it will always be the idea that works.
We are White Label Studios. A full-service creative agency, equipped with the tools, knowledge, connections and experience to take on the problems of your business and solve them. Through audio, visual, digital, experiential, and social solutions, used to maximise your advertising campaigns, to excite and engage the audiences you need to reach. To achieve and exceed your business goals.
It may not be simple, it may not be straight forward, it might even be scary… but that is when creativity comes to life, and I know that when you see the results of that, you may just begin to understand the thrill of climbing mountains.
The best ideas never come easy… but every mountain seems impossible to climb when you’re looking at it from the ground up.